The Power of Customer Misbehavior
Drive Growth and Innovation by Learning from Your Customers
Business & Finance, Marketing & Sales, Research, Public Relations
| Author: | M. Fisher, M. Abbott, Kalle Lyytinen | ISBN: | 9781137348920 |
| Publisher: | Palgrave Macmillan UK | Publication: | November 1, 2013 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | M. Fisher, M. Abbott, Kalle Lyytinen |
| ISBN: | 9781137348920 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | November 1, 2013 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
