The Power of the 2 x 2 Matrix

Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions

Business & Finance, Management & Leadership, Management
Cover of the book The Power of the 2 x 2 Matrix by Alex Lowy, Phil Hood, Wiley
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Author: Alex Lowy, Phil Hood ISBN: 9781118046630
Publisher: Wiley Publication: March 23, 2011
Imprint: Jossey-Bass Language: English
Author: Alex Lowy, Phil Hood
ISBN: 9781118046630
Publisher: Wiley
Publication: March 23, 2011
Imprint: Jossey-Bass
Language: English

By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.

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By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.

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