The Powers

Ten Factors for Building an Exponentially More Powerful Brand

Business & Finance, Management & Leadership, Planning & Forecasting, Business Reference
Cover of the book The Powers by Tony Wessling, Peter van Aartrijk, Morgan James Publishing
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Author: Tony Wessling, Peter van Aartrijk ISBN: 9781683509967
Publisher: Morgan James Publishing Publication: September 4, 2018
Imprint: Morgan James Publishing Language: English
Author: Tony Wessling, Peter van Aartrijk
ISBN: 9781683509967
Publisher: Morgan James Publishing
Publication: September 4, 2018
Imprint: Morgan James Publishing
Language: English

Contains latest thinking for the perennial challenge faced by every business large or small: how to brand effectively

Based on authors’ combined four decades of experience on the marketing and branding front lines

Contains dozens of practical case studies featuring companies in a wide variety of industries

Written in an accessible, easy-to-read style that appeals to business professionals in many different positions and functions within a company

Outlines an immediately actionable process for developing or improving a company’s brand

Aimed squarely at the market of nearly 200,000 middle-market businesses in the U.S. alone, this book shows C-suite leaders how their company can stand out against the competition and resonate better with customers

Instant appeal to the millions of marketing and branding professionals around the world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Contains latest thinking for the perennial challenge faced by every business large or small: how to brand effectively

Based on authors’ combined four decades of experience on the marketing and branding front lines

Contains dozens of practical case studies featuring companies in a wide variety of industries

Written in an accessible, easy-to-read style that appeals to business professionals in many different positions and functions within a company

Outlines an immediately actionable process for developing or improving a company’s brand

Aimed squarely at the market of nearly 200,000 middle-market businesses in the U.S. alone, this book shows C-suite leaders how their company can stand out against the competition and resonate better with customers

Instant appeal to the millions of marketing and branding professionals around the world.

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