The Pricing and Revenue Management of Services

A Strategic Approach

Business & Finance, Business Reference, Corporate History, Management & Leadership, Management
Cover of the book The Pricing and Revenue Management of Services by Irene C.L. Ng, Taylor and Francis
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Author: Irene C.L. Ng ISBN: 9781134267439
Publisher: Taylor and Francis Publication: July 26, 2007
Imprint: Routledge Language: English
Author: Irene C.L. Ng
ISBN: 9781134267439
Publisher: Taylor and Francis
Publication: July 26, 2007
Imprint: Routledge
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye

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