| Author: | Linda Gorchels | ISBN: | 9780071772099 |
| Publisher: | McGraw-Hill Education | Publication: | November 28, 2005 |
| Imprint: | McGraw-Hill Education | Language: | English |
| Author: | Linda Gorchels |
| ISBN: | 9780071772099 |
| Publisher: | McGraw-Hill Education |
| Publication: | November 28, 2005 |
| Imprint: | McGraw-Hill Education |
| Language: | English |
- Previous editions sold more than 17,000 copies
- Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives
- Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels
- Previous editions sold more than 17,000 copies
- Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives
- Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels
