The Psychology of Entertainment Media

Blurring the Lines Between Entertainment and Persuasion

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Health & Well Being, Psychology, Applied Psychology
Cover of the book The Psychology of Entertainment Media by , Taylor and Francis
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Author: ISBN: 9781136809347
Publisher: Taylor and Francis Publication: April 27, 2012
Imprint: Routledge Language: English
Author:
ISBN: 9781136809347
Publisher: Taylor and Francis
Publication: April 27, 2012
Imprint: Routledge
Language: English

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.

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