The Reputable Firm
How Digitalization of Communication Is Revolutionizing Reputation Management
Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Management & Leadership, Management
| Author: | Pekka Aula, Jouni Heinonen | ISBN: | 9783319220086 |
| Publisher: | Springer International Publishing | Publication: | October 19, 2015 |
| Imprint: | Springer | Language: | English |
| Author: | Pekka Aula, Jouni Heinonen |
| ISBN: | 9783319220086 |
| Publisher: | Springer International Publishing |
| Publication: | October 19, 2015 |
| Imprint: | Springer |
| Language: | English |
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.
