The Return of Yahoo: How Marissa Mayer Did It

Business & Finance, Economics
Cover of the book The Return of Yahoo: How Marissa Mayer Did It by Can Akdeniz, IntroBooks
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Author: Can Akdeniz ISBN: 9781311783547
Publisher: IntroBooks Publication: January 14, 2016
Imprint: Smashwords Edition Language: English
Author: Can Akdeniz
ISBN: 9781311783547
Publisher: IntroBooks
Publication: January 14, 2016
Imprint: Smashwords Edition
Language: English

The history of business is littered with forgotten companies who sparked, burned brightly, and eventually disappeared. Rarely does a company come back from the brink of disaster, let alone turn around dramatically enough to challenge the top-tier corporations who once edged it out of the industry. However, exceptions exist for every rule, and Yahoo, under the visionary guidance of CEO Marissa Mayer, has managed to do just that. This short book highlights the ambitious strategies and innovative techniques that Yahoo used to climb back into one of the most competitive industries in the world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The history of business is littered with forgotten companies who sparked, burned brightly, and eventually disappeared. Rarely does a company come back from the brink of disaster, let alone turn around dramatically enough to challenge the top-tier corporations who once edged it out of the industry. However, exceptions exist for every rule, and Yahoo, under the visionary guidance of CEO Marissa Mayer, has managed to do just that. This short book highlights the ambitious strategies and innovative techniques that Yahoo used to climb back into one of the most competitive industries in the world.

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