The Rise of Marketing and Market Research

Nonfiction, History, Modern, Americas, United States
Cover of the book The Rise of Marketing and Market Research by , Palgrave Macmillan US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781137071286
Publisher: Palgrave Macmillan US Publication: October 29, 2012
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9781137071286
Publisher: Palgrave Macmillan US
Publication: October 29, 2012
Imprint: Palgrave Macmillan
Language: English

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

More books from Palgrave Macmillan US

Cover of the book America in the Shadow of Empires by
Cover of the book Policing and Contemporary Governance by
Cover of the book Education, Creativity, and Economic Empowerment in Africa by
Cover of the book Dynamics of Political Development in Afghanistan by
Cover of the book The Multiracial Urban High School by
Cover of the book Gender Politics in US College Athletic Departments by
Cover of the book Fashion Statements by
Cover of the book Jewish Representation in British Literature 1780-1840 by
Cover of the book Civilian Strategy in Civil War by
Cover of the book The Engaged Campus by
Cover of the book Financial Sustainability in US Higher Education by
Cover of the book Data-Driven Decision-Making in Schools: Lessons from Trinidad by
Cover of the book Hegemonic Transformation by
Cover of the book Canadian Historical Writing by
Cover of the book Marriage, Property, and Women's Narratives by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy