The Rise of Marketing and Market Research

Nonfiction, History, Modern, Americas, United States
Cover of the book The Rise of Marketing and Market Research by , Palgrave Macmillan US
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Author: ISBN: 9781137071286
Publisher: Palgrave Macmillan US Publication: October 29, 2012
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9781137071286
Publisher: Palgrave Macmillan US
Publication: October 29, 2012
Imprint: Palgrave Macmillan
Language: English

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

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