The Role of Emotions in Preventative Health Communication

Nonfiction, Health & Well Being, Health, Social & Cultural Studies, Social Science
Cover of the book The Role of Emotions in Preventative Health Communication by Jessica Gall Myrick, Lexington Books
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jessica Gall Myrick ISBN: 9780739191484
Publisher: Lexington Books Publication: September 17, 2015
Imprint: Lexington Books Language: English
Author: Jessica Gall Myrick
ISBN: 9780739191484
Publisher: Lexington Books
Publication: September 17, 2015
Imprint: Lexington Books
Language: English

Health-related media permeate our modern experience, from using an online search engine to reading a pamphlet about vaccinations at the doctor’s office or watching a television news report on the dangers of sitting too much. This book makes the argument that if prevention-focused health messages are to motivate behavior change, they must tug at the heartstrings, and researchers need to understand more precisely how different emotional reactions influence health message effects. In making this case, this book takes a quantitative, social science-based approach to understanding the role of emotions in shaping individual-level effects to preventative health messages disseminated through mass media channels. The book focuses on how discrete emotions evoked by preventative health media messages influence how audiences respond to those messages. Are they persuaded to change their behavior? Will they seek more information? Will they share information with others? Will they support prevention-focused policies? While a rich literature exists on the effects of health-related fear appeals on audiences, researchers have yet to fully explore the role that other discrete emotions play in health communication processes and outcomes. This book fills that gap by providing an overview of the role of nine different emotions—both positive and negative—in various prevention-focused health communication settings. It also introduces readers to commonly employed emotional theories and concepts and relates them to literature on prevention-focused health and policy communication. In addition to reviewing and synthesizing the literature, this book offers new directions to researchers hoping to improve the effectiveness of prevention-focused health messages.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Health-related media permeate our modern experience, from using an online search engine to reading a pamphlet about vaccinations at the doctor’s office or watching a television news report on the dangers of sitting too much. This book makes the argument that if prevention-focused health messages are to motivate behavior change, they must tug at the heartstrings, and researchers need to understand more precisely how different emotional reactions influence health message effects. In making this case, this book takes a quantitative, social science-based approach to understanding the role of emotions in shaping individual-level effects to preventative health messages disseminated through mass media channels. The book focuses on how discrete emotions evoked by preventative health media messages influence how audiences respond to those messages. Are they persuaded to change their behavior? Will they seek more information? Will they share information with others? Will they support prevention-focused policies? While a rich literature exists on the effects of health-related fear appeals on audiences, researchers have yet to fully explore the role that other discrete emotions play in health communication processes and outcomes. This book fills that gap by providing an overview of the role of nine different emotions—both positive and negative—in various prevention-focused health communication settings. It also introduces readers to commonly employed emotional theories and concepts and relates them to literature on prevention-focused health and policy communication. In addition to reviewing and synthesizing the literature, this book offers new directions to researchers hoping to improve the effectiveness of prevention-focused health messages.

More books from Lexington Books

Cover of the book Concepts of Nature by Jessica Gall Myrick
Cover of the book Corporeality and Performativity in Baroque Naples by Jessica Gall Myrick
Cover of the book Exodus in the Jewish Experience by Jessica Gall Myrick
Cover of the book The Immortal Comedy by Jessica Gall Myrick
Cover of the book Justice Stephen Field's Cooperative Constitution of Liberty by Jessica Gall Myrick
Cover of the book An Alternative History of Bicycles and Motorcycles by Jessica Gall Myrick
Cover of the book The Supreme Court against the Criminal Jury by Jessica Gall Myrick
Cover of the book Ecocritical Approaches to Italian Culture and Literature by Jessica Gall Myrick
Cover of the book Student Politics in Communist Poland by Jessica Gall Myrick
Cover of the book Gabriel Marcel and American Philosophy by Jessica Gall Myrick
Cover of the book Prisons in the Americas in the Twenty-First Century by Jessica Gall Myrick
Cover of the book PTSD by Jessica Gall Myrick
Cover of the book War Is Not Inevitable by Jessica Gall Myrick
Cover of the book Labrang Monastery by Jessica Gall Myrick
Cover of the book Hillary Rodham Clinton and the 2016 Election by Jessica Gall Myrick
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy