The Role of Resources in Global Competition

Business & Finance, Economics, International
Cover of the book The Role of Resources in Global Competition by John Fahy, Taylor and Francis
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Author: John Fahy ISBN: 9781134560172
Publisher: Taylor and Francis Publication: September 6, 2002
Imprint: Routledge Language: English
Author: John Fahy
ISBN: 9781134560172
Publisher: Taylor and Francis
Publication: September 6, 2002
Imprint: Routledge
Language: English

Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment.
This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies.
This work will be of essential interest to academics and researchers in the fields of international strategy and international business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment.
This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies.
This work will be of essential interest to academics and researchers in the fields of international strategy and international business.

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