The Routledge Companion to Digital Consumption

Business & Finance, Marketing & Sales, Direct Marketing, Consumer Behaviour, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book The Routledge Companion to Digital Consumption by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136253362
Publisher: Taylor and Francis Publication: May 7, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781136253362
Publisher: Taylor and Francis
Publication: May 7, 2013
Imprint: Routledge
Language: English

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age.

Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge.

The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age.

Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge.

The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.

More books from Taylor and Francis

Cover of the book Political Development by
Cover of the book Aberrant Development in Infancy by
Cover of the book Renovating Your Writing by
Cover of the book Creative Approaches to Planning and Local Development by
Cover of the book The Radiology Technologist's Handbook to Surgical Procedures by
Cover of the book Training, Tactics and Leadership in the Confederate Army of Tennessee by
Cover of the book Flexibility-Based Cognitive Behaviour Therapy by
Cover of the book Old Age from Antiquity to Post-Modernity by
Cover of the book Nordic Dance Spaces by
Cover of the book Natural Materials of the Holy Land and the Visual Translation of Place, 500-1500 by
Cover of the book The Western by
Cover of the book Even the Odds by
Cover of the book Scandal and Reputation at the Court of Catherine de Medici by
Cover of the book Japan's National Identity and Foreign Policy by
Cover of the book The Impact of Price Uncertainty by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy