The SAGE Handbook of Social Marketing

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book The SAGE Handbook of Social Marketing by , SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781473971677
Publisher: SAGE Publications Publication: November 15, 2011
Imprint: SAGE Publications Ltd Language: English
Author:
ISBN: 9781473971677
Publisher: SAGE Publications
Publication: November 15, 2011
Imprint: SAGE Publications Ltd
Language: English

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by:

- examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel;

- discussing how these have been used in practice, emphasising emerging areas and recent innovations; and

- setting the agenda for future research and development in the discipline.

For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by:

- examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel;

- discussing how these have been used in practice, emphasising emerging areas and recent innovations; and

- setting the agenda for future research and development in the discipline.

For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

More books from SAGE Publications

Cover of the book Methods for Development Work and Research by
Cover of the book Critical Thinking for Strategic Intelligence by
Cover of the book Constitutional Law for a Changing America by
Cover of the book Proposal Writing by
Cover of the book Towards the Next Orbit by
Cover of the book Student-Centered Coaching by
Cover of the book Teaching for Tomorrow by
Cover of the book Teaching Is an Art by
Cover of the book Teachers Leading Change by
Cover of the book Guide to U.S. Economic Policy by
Cover of the book An Introduction to Dramatherapy by
Cover of the book Love your Mondays and Retire Young by
Cover of the book The SAGE Encyclopedia of Political Behavior by
Cover of the book Successful Induction for New Teachers by
Cover of the book Communicating Forgiveness by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy