The Science of Why
Decoding Human Motivation and Transforming Marketing Strategy
Business & Finance, Marketing & Sales, Sales & Selling, Nonfiction, Entertainment, Performing Arts
| Author: | D. Forbes | ISBN: | 9781137502049 |
| Publisher: | Palgrave Macmillan US | Publication: | July 13, 2015 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | D. Forbes |
| ISBN: | 9781137502049 |
| Publisher: | Palgrave Macmillan US |
| Publication: | July 13, 2015 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
