The Second Bounce Of The Ball

Turning Risk Into Opportunity

Biography & Memoir, Business, Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book The Second Bounce Of The Ball by Ronald Cohen, Orion Publishing Group
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Author: Ronald Cohen ISBN: 9780297856313
Publisher: Orion Publishing Group Publication: September 18, 2008
Imprint: Weidenfeld & Nicolson Language: English
Author: Ronald Cohen
ISBN: 9780297856313
Publisher: Orion Publishing Group
Publication: September 18, 2008
Imprint: Weidenfeld & Nicolson
Language: English

'One of the best books written on entrepreneurship in recent years' FINANCIAL TIMES

In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world's leading private-equity investors, argues that the entrepreneur's aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity.

The book is essential reading for entrepreneurs, wannabe entrepreneurs and all those who want to apply entrepreneurial approaches in all walks of life. It provides relevant background on the development of entrepreneurship and of the venture-capital and private-equity industry through the prism of Cohen's experience at Apax. It provides guidance about how to take advantage of business opportunity: the right people and the right money and the roles played by personality and luck and underlines the importance of ethics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

'One of the best books written on entrepreneurship in recent years' FINANCIAL TIMES

In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world's leading private-equity investors, argues that the entrepreneur's aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity.

The book is essential reading for entrepreneurs, wannabe entrepreneurs and all those who want to apply entrepreneurial approaches in all walks of life. It provides relevant background on the development of entrepreneurship and of the venture-capital and private-equity industry through the prism of Cohen's experience at Apax. It provides guidance about how to take advantage of business opportunity: the right people and the right money and the roles played by personality and luck and underlines the importance of ethics.

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