The Seven Dimensions of Branding

Brand Building from the African Perspective

Business & Finance, Marketing & Sales
Cover of the book The Seven Dimensions of Branding by Muyiwa Kayode, AuthorHouse
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Author: Muyiwa Kayode ISBN: 9781463434274
Publisher: AuthorHouse Publication: August 31, 2011
Imprint: AuthorHouse Language: English
Author: Muyiwa Kayode
ISBN: 9781463434274
Publisher: AuthorHouse
Publication: August 31, 2011
Imprint: AuthorHouse
Language: English

Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of marketing casualties! How is branding in an emerging economy different from the same exercise in a mature economy? What are the peculiar challenges brand managers face when they find themselves in socially complex and rapidly changing emerging markets? The Seven Dimensions of Branding articulates the fundamental elements of the branding process, with specific reference to Africas largest emerging market, Nigeria. Drawing on the authors more than two decades of helping local and international brands, the book gives you an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. The Seven Dimensions shows how the universal principles of branding may be successfully applied in emerging economies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of marketing casualties! How is branding in an emerging economy different from the same exercise in a mature economy? What are the peculiar challenges brand managers face when they find themselves in socially complex and rapidly changing emerging markets? The Seven Dimensions of Branding articulates the fundamental elements of the branding process, with specific reference to Africas largest emerging market, Nigeria. Drawing on the authors more than two decades of helping local and international brands, the book gives you an insight into the peculiar challenges of creating and building successful brands in Africa and explains why global brands are not emerging from this vibrant continent. The Seven Dimensions shows how the universal principles of branding may be successfully applied in emerging economies.

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