The Seven Principles of WOM and Buzz Marketing

Crossing the Tipping Point

Business & Finance, Management & Leadership, Management Science, Marketing & Sales
Cover of the book The Seven Principles of WOM and Buzz Marketing by Panos Mourdoukoutas, George J. Siomkos, Springer Berlin Heidelberg
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Author: Panos Mourdoukoutas, George J. Siomkos ISBN: 9783642021091
Publisher: Springer Berlin Heidelberg Publication: October 3, 2009
Imprint: Springer Language: English
Author: Panos Mourdoukoutas, George J. Siomkos
ISBN: 9783642021091
Publisher: Springer Berlin Heidelberg
Publication: October 3, 2009
Imprint: Springer
Language: English

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!

The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:

Begin with the consumers

Be innovative

Target the right group

Create the right message

Find the right environment

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!

The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:

Begin with the consumers

Be innovative

Target the right group

Create the right message

Find the right environment

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