The Shatzkin Files: The Most Powerful Trends in Publishing

Business & Finance
Cover of the book The Shatzkin Files: The Most Powerful Trends in Publishing by Mike Shatzkin, Hyperink
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mike Shatzkin ISBN: 9781614646006
Publisher: Hyperink Publication: January 6, 2013
Imprint: Hyperink - Blog to Book Language: English
Author: Mike Shatzkin
ISBN: 9781614646006
Publisher: Hyperink
Publication: January 6, 2013
Imprint: Hyperink - Blog to Book
Language: English

Note from the Author

I first wrote for publication (and pay) as an 11-year old covering the Little League for a local paper (we’re talking 1958 here...) which was the first tangible payoff for having learned to type properly a year or two before. Taking the physical effort out of writing was a key element enabling me to do a lot of it in all the years since. Perhaps I wasn’t born to blog, but I was sure raised to take great advantage of this communication form which has arisen over the past ten years.

I entered the book publishing business a little later, when I was 15 (1962) and, through my father’s connections, got employed for the summer selling books in Brentano’s. With some brief interruptions to get a college education (UCLA 1969) and work on a presidential campaign for two years (McGovern 1971-72), I’ve been working in publishing ever since.

I was sired and mentored by Leonard Shatzkin, who made a career out of changing publishing from executive positions in major houses before he created a distribution company, Two Continents, which employed me in the 1970s and where I learned the fundamentals of the business: calling on accounts, working with dozens of diverse publishers who distributed through us, hiring and training sales reps, getting familiar with the annual US trade show (then called the American Booksellers Association convention and now called BookExpo America) and with the Frankfurt Book Fair.

Being raised and then employed by Len Shatzkin was a way to get a PhD in publishing with a specialty in “change.” Len’s principal interest was the “supply chain,” although we didn’t call it that in those days. My consulting career began in 1979 primarily selling my expertise in distribution. But when the digital transition began, I found my true calling: synthesizing and articulating how the digital capabilities and the Internet changed publishing. At first that change was mostly about how books got found and sold (Amazon); then Ingram started Lightning Source and almost nothing ever went out of print anymore; and then we got ebooks and it became increasingly clear to everybody in the industry that almost nothing we “knew” to be true couldn’t be overruled by changing circumstances very shortly.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Note from the Author

I first wrote for publication (and pay) as an 11-year old covering the Little League for a local paper (we’re talking 1958 here...) which was the first tangible payoff for having learned to type properly a year or two before. Taking the physical effort out of writing was a key element enabling me to do a lot of it in all the years since. Perhaps I wasn’t born to blog, but I was sure raised to take great advantage of this communication form which has arisen over the past ten years.

I entered the book publishing business a little later, when I was 15 (1962) and, through my father’s connections, got employed for the summer selling books in Brentano’s. With some brief interruptions to get a college education (UCLA 1969) and work on a presidential campaign for two years (McGovern 1971-72), I’ve been working in publishing ever since.

I was sired and mentored by Leonard Shatzkin, who made a career out of changing publishing from executive positions in major houses before he created a distribution company, Two Continents, which employed me in the 1970s and where I learned the fundamentals of the business: calling on accounts, working with dozens of diverse publishers who distributed through us, hiring and training sales reps, getting familiar with the annual US trade show (then called the American Booksellers Association convention and now called BookExpo America) and with the Frankfurt Book Fair.

Being raised and then employed by Len Shatzkin was a way to get a PhD in publishing with a specialty in “change.” Len’s principal interest was the “supply chain,” although we didn’t call it that in those days. My consulting career began in 1979 primarily selling my expertise in distribution. But when the digital transition began, I found my true calling: synthesizing and articulating how the digital capabilities and the Internet changed publishing. At first that change was mostly about how books got found and sold (Amazon); then Ingram started Lightning Source and almost nothing ever went out of print anymore; and then we got ebooks and it became increasingly clear to everybody in the industry that almost nothing we “knew” to be true couldn’t be overruled by changing circumstances very shortly.

More books from Hyperink

Cover of the book Clara Barton: Biography of the Red Cross's Founder by Mike Shatzkin
Cover of the book The Best Book On Apartment Property Management by Mike Shatzkin
Cover of the book Quicklet on Jennifer L. Scott's Lessons From Madame Chic (CliffsNotes-like Book Summary) by Mike Shatzkin
Cover of the book How to Raise an Adventurous Eater by Mike Shatzkin
Cover of the book Quicklet on Steve Jobs by Walter Isaacson: Want to learn about Steve Jobs? Our Quicklet teaches you everything you wanted to know about Steve Jobs in a fraction of the time! by Mike Shatzkin
Cover of the book Quicklet on Charles Darwin's The Voyage of the Beagle (CliffNotes-like Book Summary) by Mike Shatzkin
Cover of the book Quicklet on The Shack by William Young by Mike Shatzkin
Cover of the book Quicklet on Chris Anderson's The Long Tail (CliffNotes-like Summary) by Mike Shatzkin
Cover of the book The Best Book On Marketing Your Android App by Mike Shatzkin
Cover of the book Quicklet on Jules Verne's The Mysterious Island (CliffNotes-like Summary) by Mike Shatzkin
Cover of the book Quicklet on Walter Isaacson's Kissinger: A Biography (CliffsNotes-like Book Summary) by Mike Shatzkin
Cover of the book Barbara Cartland: Biography of the Romance Novelist Extraordinaire by Mike Shatzkin
Cover of the book Beatrix Potter: A Biography by Mike Shatzkin
Cover of the book Quicklet on Criminal Minds Season 2 (CliffsNotes-like Summary, Analysis, and Commentary) by Mike Shatzkin
Cover of the book Boxer: Training, Grooming, and Dog Care by Mike Shatzkin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy