The Silver Market Phenomenon

Marketing and Innovation in the Aging Society

Business & Finance, Career Planning & Job Hunting, Labor, Marketing & Sales, Customer Service
Cover of the book The Silver Market Phenomenon by , Springer Berlin Heidelberg
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Author: ISBN: 9783642143380
Publisher: Springer Berlin Heidelberg Publication: November 1, 2010
Imprint: Springer Language: English
Author:
ISBN: 9783642143380
Publisher: Springer Berlin Heidelberg
Publication: November 1, 2010
Imprint: Springer
Language: English

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.

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