The small BIG

small changes that spark big influence

Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology, Business & Finance, Human Resources & Personnel Management, Organizational Behavior, Self Help, Self Improvement
Cover of the book The small BIG by Steve J. Martin, Noah Goldstein, Robert Cialdini, Grand Central Publishing
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Author: Steve J. Martin, Noah Goldstein, Robert Cialdini ISBN: 9781455584239
Publisher: Grand Central Publishing Publication: September 9, 2014
Imprint: Grand Central Publishing Language: English
Author: Steve J. Martin, Noah Goldstein, Robert Cialdini
ISBN: 9781455584239
Publisher: Grand Central Publishing
Publication: September 9, 2014
Imprint: Grand Central Publishing
Language: English

At some point today you will have to influence someone - your boss, client, spouse, or even your friends. What is the smallest change you can make to your request that will lead to the biggest difference in the outcome?

In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, it is increasingly the small changes that you make that lead to the biggest differences.

In the last few years, more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. We are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented.

Drawing from extensive research in the new science of persuasion, the authors present lots of small changes that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

At some point today you will have to influence someone - your boss, client, spouse, or even your friends. What is the smallest change you can make to your request that will lead to the biggest difference in the outcome?

In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, it is increasingly the small changes that you make that lead to the biggest differences.

In the last few years, more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. We are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented.

Drawing from extensive research in the new science of persuasion, the authors present lots of small changes that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.

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