The Smart Entrepreneur

Part II: From Idea to Business Proposition

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book The Smart Entrepreneur by Bart Clarysse, Sabrina Kiefer, Elliott & Thompson
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Author: Bart Clarysse, Sabrina Kiefer ISBN: 9781907642463
Publisher: Elliott & Thompson Publication: June 8, 2011
Imprint: Elliott & Thompson Language: English
Author: Bart Clarysse, Sabrina Kiefer
ISBN: 9781907642463
Publisher: Elliott & Thompson
Publication: June 8, 2011
Imprint: Elliott & Thompson
Language: English

The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each section offers practical advice and guidance to cover all aspects of your venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment.

Part II looks at the broadening of an initial idea for a product, service, or application into a rounded business strategy, by employing preferred witness research to identify and roughly quantify a target market. We show you how to consider the opportunities or limitations of your prospective business environment, how to protect your ideas and inventions from imitation by competitors, and how to draw on this information to shape a commercial strategy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Smart Entrepreneur features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Also available as a full ebook and print edition, here The Smart Entrepreneur has been divided into four mini-manuals: Idea creation and evaluation; From idea to business proposition; Proof of concept; and Marshalling resources. Each section offers practical advice and guidance to cover all aspects of your venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment.

Part II looks at the broadening of an initial idea for a product, service, or application into a rounded business strategy, by employing preferred witness research to identify and roughly quantify a target market. We show you how to consider the opportunities or limitations of your prospective business environment, how to protect your ideas and inventions from imitation by competitors, and how to draw on this information to shape a commercial strategy.

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