The Social Factor

Innovate, Ignite, and Win through Mass Collaboration and Social Networking

Business & Finance
Cover of the book The Social Factor by Maria Azua, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Maria Azua ISBN: 9780137043026
Publisher: Pearson Education Publication: August 13, 2009
Imprint: IBM Press Language: English
Author: Maria Azua
ISBN: 9780137043026
Publisher: Pearson Education
Publication: August 13, 2009
Imprint: IBM Press
Language: English

Harness the Power of Social Networking to Promote Innovation and Drive Growth 

  • A treasure trove of strategic and tactical insights for the business leader
  • Provides relevant experience from a host of powerful case studies and compelling business scenarios
  • Secrets for avoiding costly mistakes that can cripple a social networking initiative

Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovation–by using social networking to build thriving communities of employees, partners, and customers.

 

Business leaders and strategists can drive immense value from social networking “inside the firewall.” Drawing on her unsurpassed experience deploying innovative social networking systems within IBM® and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities.

 

Whatever your industry, you’ll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of today’s most promising social technologies–from wikis and blogs to knowledge clouds.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Harness the Power of Social Networking to Promote Innovation and Drive Growth 

Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovation–by using social networking to build thriving communities of employees, partners, and customers.

 

Business leaders and strategists can drive immense value from social networking “inside the firewall.” Drawing on her unsurpassed experience deploying innovative social networking systems within IBM® and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities.

 

Whatever your industry, you’ll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of today’s most promising social technologies–from wikis and blogs to knowledge clouds.

More books from Pearson Education

Cover of the book Essential C# 4.0 by Maria Azua
Cover of the book C++ Without Fear: A Beginner's Guide That Makes You Feel Smart by Maria Azua
Cover of the book Level 6: Oliver Twist by Maria Azua
Cover of the book Keeping Conflict Constructive by Maria Azua
Cover of the book GoPro by Maria Azua
Cover of the book Analysis, Synthesis and Design of Chemical Processes by Maria Azua
Cover of the book Understanding Session Border Controllers by Maria Azua
Cover of the book The D Programming Language by Maria Azua
Cover of the book The Photoshop Elements 14 Book for Digital Photographers by Maria Azua
Cover of the book Building a Digital Analytics Organization by Maria Azua
Cover of the book YouTube for Business: Online Video Marketing for Any Business by Maria Azua
Cover of the book Europe's Financial Crisis by Maria Azua
Cover of the book The Go Programming Language Phrasebook by Maria Azua
Cover of the book NoSQL with MongoDB in 24 Hours, Sams Teach Yourself by Maria Azua
Cover of the book PRAXIS I Exam Cram by Maria Azua
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy