The Social License
How to Keep Your Organization Legitimate
Business & Finance, Business Reference, Business Ethics
| Author: | John Morrison | ISBN: | 9781137370723 |
| Publisher: | Palgrave Macmillan UK | Publication: | August 31, 2014 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | John Morrison |
| ISBN: | 9781137370723 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | August 31, 2014 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
