The Substance of Style

How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, General Design, Business & Finance, Marketing & Sales, Consumer Behaviour, Social & Cultural Studies, Social Science
Cover of the book The Substance of Style by Virginia Postrel, HarperCollins e-books
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Virginia Postrel ISBN: 9780061852862
Publisher: HarperCollins e-books Publication: March 17, 2009
Imprint: HarperCollins e-books Language: English
Author: Virginia Postrel
ISBN: 9780061852862
Publisher: HarperCollins e-books
Publication: March 17, 2009
Imprint: HarperCollins e-books
Language: English

Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.

In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.

Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.

In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.

Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.

More books from HarperCollins e-books

Cover of the book Defiant Heart (Westward Hearts) by Virginia Postrel
Cover of the book The Ballad of Trenchmouth Taggart by Virginia Postrel
Cover of the book Mutant Message Down Under by Virginia Postrel
Cover of the book Every Night Is Ladies' Night by Virginia Postrel
Cover of the book The Shadows of Power by Virginia Postrel
Cover of the book This Charming Man by Virginia Postrel
Cover of the book Weeding Out Trouble by Virginia Postrel
Cover of the book A Career Girl's Guide to Becoming a Stepmom by Virginia Postrel
Cover of the book Rules for a Pretty Woman by Virginia Postrel
Cover of the book Homemade Sin by Virginia Postrel
Cover of the book Sin and Surrender by Virginia Postrel
Cover of the book Lords of the North by Virginia Postrel
Cover of the book Lost & Found by Virginia Postrel
Cover of the book Someone in the House by Virginia Postrel
Cover of the book The Ghostway by Virginia Postrel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy