The Ten Commandments for Business Failure

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business, Management & Leadership, Leadership
Cover of the book The Ten Commandments for Business Failure by Donald R. Keough, Penguin Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Donald R. Keough ISBN: 9781101535257
Publisher: Penguin Publishing Group Publication: June 28, 2011
Imprint: Portfolio Language: English
Author: Donald R. Keough
ISBN: 9781101535257
Publisher: Penguin Publishing Group
Publication: June 28, 2011
Imprint: Portfolio
Language: English

Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.

Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.

This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.

As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.

Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.

This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.

As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”

More books from Penguin Publishing Group

Cover of the book The Art of the Wasted Day by Donald R. Keough
Cover of the book All The Difference by Donald R. Keough
Cover of the book Marion Zimmer Bradley's Sword of Avalon by Donald R. Keough
Cover of the book Gay Men Don't Get Fat by Donald R. Keough
Cover of the book The Famous and the Dead by Donald R. Keough
Cover of the book Spectre by Donald R. Keough
Cover of the book Mr. Gatling's Terrible Marvel by Donald R. Keough
Cover of the book After Rain by Donald R. Keough
Cover of the book Run the Risk by Donald R. Keough
Cover of the book Montana Revenge by Donald R. Keough
Cover of the book The Portable Voltaire by Donald R. Keough
Cover of the book The Case Against Satan by Donald R. Keough
Cover of the book The Big Chili by Donald R. Keough
Cover of the book Women on Top by Donald R. Keough
Cover of the book The Cold War by Donald R. Keough
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy