The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas

Business & Finance, Marketing & Sales, Research, Sales & Selling
Cover of the book The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas by Tim Prizeman, Panoma Press
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Author: Tim Prizeman ISBN: 9781784521738
Publisher: Panoma Press Publication: April 28, 2015
Imprint: Panoma Press Language: English
Author: Tim Prizeman
ISBN: 9781784521738
Publisher: Panoma Press
Publication: April 28, 2015
Imprint: Panoma Press
Language: English

The Thought Leadership Manual is the essential guide for dramatically growing your business by becoming a recognised expert in your field. The ability to create insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet ‘thought leadership’ barely features in marketing courses, and there is even less advice available on how to create the all-important stream of great ideas (which is the toughest part!). The Thought Leadership Manual fills this gap, providing a process and toolkit that enables newcomers and the experienced alike to create and launch successful campaigns.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Thought Leadership Manual is the essential guide for dramatically growing your business by becoming a recognised expert in your field. The ability to create insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet ‘thought leadership’ barely features in marketing courses, and there is even less advice available on how to create the all-important stream of great ideas (which is the toughest part!). The Thought Leadership Manual fills this gap, providing a process and toolkit that enables newcomers and the experienced alike to create and launch successful campaigns.

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