The TOI Story

Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book The TOI Story by Sangita P. Menon Malhan, HarperCollins Publishers India
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sangita P. Menon Malhan ISBN: 9789350296646
Publisher: HarperCollins Publishers India Publication: July 25, 2013
Imprint: Harpercollins Language: English
Author: Sangita P. Menon Malhan
ISBN: 9789350296646
Publisher: HarperCollins Publishers India
Publication: July 25, 2013
Imprint: Harpercollins
Language: English

The Times Group transformed the mediascape in the 1980s and '90s. The TOI Story is about the Times of India Group, its journey during the early 1980s and '90s. During this decade, it reinvented itself from a staid, conservative, low-profit group running multiple publications and journals, to a market-focused, lean, innovative and profitable group, driven by only a handful of brands. While the driving initiatives sparked numerous controversies within and outside the group, eventually the Times Group helped redefine the media space in the country, expand readership, transform content and advertising. It persuaded publishers to see newspapers as a profitable business rather than a lever for political influence. At the centre of this transformation was Samir Jain, the youthful, maverick, visionary, reclusive owner of the group, blending spiritual values in his personal life with audacious commercial ambitions and courage and an uncanny sense of how the world around him was changing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Times Group transformed the mediascape in the 1980s and '90s. The TOI Story is about the Times of India Group, its journey during the early 1980s and '90s. During this decade, it reinvented itself from a staid, conservative, low-profit group running multiple publications and journals, to a market-focused, lean, innovative and profitable group, driven by only a handful of brands. While the driving initiatives sparked numerous controversies within and outside the group, eventually the Times Group helped redefine the media space in the country, expand readership, transform content and advertising. It persuaded publishers to see newspapers as a profitable business rather than a lever for political influence. At the centre of this transformation was Samir Jain, the youthful, maverick, visionary, reclusive owner of the group, blending spiritual values in his personal life with audacious commercial ambitions and courage and an uncanny sense of how the world around him was changing.

More books from HarperCollins Publishers India

Cover of the book Two Saints: Speculations Around and About Ramakrishna Paramahamsa and Ramana Maharishi by Sangita P. Menon Malhan
Cover of the book The Buddha: An Alternative Narrative of His Life and Teaching by Sangita P. Menon Malhan
Cover of the book Your Complete Forecast 2014 Horoscope - AQUARIUS by Sangita P. Menon Malhan
Cover of the book A Tale Of Two Indians by Sangita P. Menon Malhan
Cover of the book Business Netiquette by Sangita P. Menon Malhan
Cover of the book The Topper Prepares: True Stories of Those Who Cracked the JEE by Sangita P. Menon Malhan
Cover of the book Hazaar Haath by Sangita P. Menon Malhan
Cover of the book There's Something About You by Sangita P. Menon Malhan
Cover of the book Aries Predictions 2017 by Sangita P. Menon Malhan
Cover of the book Lifegiver: The Biography of the Legendary Obstetrician and GynaecologistDr R.P. Soonawala by Sangita P. Menon Malhan
Cover of the book No Presents Please: Mumbai Stories by Sangita P. Menon Malhan
Cover of the book Your Complete Forecast 2017 Horoscope by Sangita P. Menon Malhan
Cover of the book Comeback : A Story Of Bankruptcy And Survival by Sangita P. Menon Malhan
Cover of the book Victims for Sale by Sangita P. Menon Malhan
Cover of the book Start Up Your Restaurant: The Definitive Guide for Anyone Who Dreams of Running Their Own Restaurant by Sangita P. Menon Malhan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy