The Trans-Oceanic Marketing Channel

A New Tool for Understanding Tropical Africa's Export Agriculture

Nonfiction, Science & Nature, Science, Biological Sciences, Horticulture, Business & Finance
Cover of the book The Trans-Oceanic Marketing Channel by Erdener Kaynak, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Erdener Kaynak ISBN: 9781136747113
Publisher: Taylor and Francis Publication: May 1, 2014
Imprint: Routledge Language: English
Author: Erdener Kaynak
ISBN: 9781136747113
Publisher: Taylor and Francis
Publication: May 1, 2014
Imprint: Routledge
Language: English

If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coffee, cotton, groundnuts, tea, and tobacco, between their country of origin and consumer markets, this book analyzes the roles of different actors in trans-oceanic trade, inherent differences between world markets, export diversification policies, and the commercial and institutional forces at play.

The Trans-Oceanic Marketing Channel will give you a strong background in marketing channel concepts, and because of its focus on the exporter rather than on the government, it will provide you with an excellent model for microanalysis. As you read about the special features of trans-oceanic trade, you will also learn about:

  • trade associations and their role in shaping world markets for trans-oceanic crops

  • the uneasy relationship between exporters and shipping companies

  • the selling conduct of agricultural exporters in Africa

  • the tendency of actors in Africa to accelerate the trans-oceanic product flow

  • the effectiveness of export marketing boards as channel leaders

  • private enterprise, the chief agent of development

  • the theory of “exporter preference”

    The Trans-Oceanic Marketing Channel invites policymakers, international businessmen, professors, and students to examine the opportunities, problems, and policies that confront the various players in trans-oceanic trade, especially the exporters. As the book discusses the divergent institutional arrangements in the world markets for agricultural products and their differential effect on African exports, you will become keenly aware of how vertical marketing systems differ from conventional marketing channels. No other book brings together the three fundamental sections of export agriculture, the country of production, the channel through which the products flow, and the country of destination, to provide you with a complete understanding of trans-oceanic marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coffee, cotton, groundnuts, tea, and tobacco, between their country of origin and consumer markets, this book analyzes the roles of different actors in trans-oceanic trade, inherent differences between world markets, export diversification policies, and the commercial and institutional forces at play.

The Trans-Oceanic Marketing Channel will give you a strong background in marketing channel concepts, and because of its focus on the exporter rather than on the government, it will provide you with an excellent model for microanalysis. As you read about the special features of trans-oceanic trade, you will also learn about:

More books from Taylor and Francis

Cover of the book International Summitry and Global Governance by Erdener Kaynak
Cover of the book Asian Financial Integration by Erdener Kaynak
Cover of the book Biologising the Social Sciences by Erdener Kaynak
Cover of the book Victorian Dramatic Criticism by Erdener Kaynak
Cover of the book Foundations of Paul Samuelson's Revealed Preference Theory by Erdener Kaynak
Cover of the book Methods of Research on Teaching the English Language Arts by Erdener Kaynak
Cover of the book Career Counseling by Erdener Kaynak
Cover of the book Hospitality Marketing by Erdener Kaynak
Cover of the book Translation Studies by Erdener Kaynak
Cover of the book Orde Wingate and the British Army, 1922-1944 by Erdener Kaynak
Cover of the book Queer Inclusion in Teacher Education by Erdener Kaynak
Cover of the book In Pursuit of Sustainable Development by Erdener Kaynak
Cover of the book Aspects of Contemporary France by Erdener Kaynak
Cover of the book Introduction to Police Work by Erdener Kaynak
Cover of the book New Directions in Gestalt Group Therapy by Erdener Kaynak
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy