The Truth About Creating Brands People Love

Business & Finance, Management & Leadership, Planning & Forecasting, Marketing & Sales
Cover of the book The Truth About Creating Brands People Love by Donna D. Heckler, Brian D. Till, Pearson Education
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Author: Donna D. Heckler, Brian D. Till ISBN: 9780132701181
Publisher: Pearson Education Publication: October 10, 2008
Imprint: FT Press Language: English
Author: Donna D. Heckler, Brian D. Till
ISBN: 9780132701181
Publisher: Pearson Education
Publication: October 10, 2008
Imprint: FT Press
Language: English

Branding: secrets revealed, best practices explained, pitfalls exposed!

• The truth about positioning brands and developing brand meaning

• The truth about brands as corporate profit drivers

• The truth about advertising, pricing, segmentation, and more

 

Simply the best thinking

the truth and nothing but the truth

 

This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great.

 

“I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.”

DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Branding: secrets revealed, best practices explained, pitfalls exposed!

• The truth about positioning brands and developing brand meaning

• The truth about brands as corporate profit drivers

• The truth about advertising, pricing, segmentation, and more

 

Simply the best thinking

the truth and nothing but the truth

 

This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great.

 

“I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.”

DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos

 

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