The Truth About Pay-Per-Click Search Advertising

Business & Finance, Marketing & Sales
Cover of the book The Truth About Pay-Per-Click Search Advertising by Kevin Lee, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kevin Lee ISBN: 9780768688931
Publisher: Pearson Education Publication: March 6, 2009
Imprint: Que Publishing Language: English
Author: Kevin Lee
ISBN: 9780768688931
Publisher: Pearson Education
Publication: March 6, 2009
Imprint: Que Publishing
Language: English

Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for

 

•    The truth about the search tax

•    The truth about competitive and network click fraud

•    The truth about testing and expansion

 

The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.

 

This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book.

 

To win in today's SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for

 

•    The truth about the search tax

•    The truth about competitive and network click fraud

•    The truth about testing and expansion

 

The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.

 

This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book.

 

To win in today's SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media.

 

More books from Pearson Education

Cover of the book Level 1: Marcel Goes to Hollywood by Kevin Lee
Cover of the book Object Thinking by Kevin Lee
Cover of the book Training Guide Configuring Advanced Windows Server 2012 R2 Services (MCSA) by Kevin Lee
Cover of the book HTML5 Unleashed by Kevin Lee
Cover of the book Power Integrity Analysis and Management for Integrated Circuits by Kevin Lee
Cover of the book CompTIA Security+ SY0-501 Cert Guide by Kevin Lee
Cover of the book The Emperor's New Clothes by Kevin Lee
Cover of the book RF Microelectronics by Kevin Lee
Cover of the book Code Complete by Kevin Lee
Cover of the book Six Sigma Pricing by Kevin Lee
Cover of the book Photographing Nature: A photo workshop from Brooks Institute's top nature photography instructor by Kevin Lee
Cover of the book Embrace the Outlier by Kevin Lee
Cover of the book Sams Teach Yourself Gmail in 10 Minutes by Kevin Lee
Cover of the book Lean and Technology by Kevin Lee
Cover of the book Allies and Enemies by Kevin Lee
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy