The Ultimate LinkedIn Checklist For Small and Medium Businesses

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book The Ultimate LinkedIn Checklist For Small and Medium Businesses by Lauren Dugan, Pearson Education
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Author: Lauren Dugan ISBN: 9780133381610
Publisher: Pearson Education Publication: December 18, 2012
Imprint: FT Press Language: English
Author: Lauren Dugan
ISBN: 9780133381610
Publisher: Pearson Education
Publication: December 18, 2012
Imprint: FT Press
Language: English

With over 175,000,000 users, LinkedIn is the social business network: the web’s best place to leverage your entire network of partners, suppliers, employees, vendors, and competitors. By establishing a strong LinkedIn presence, you can deepen your links with your current network – and tap into their networks, too, discovering talent, partnerships, and potential vendors you’ll never find any other way.

 

The Ultimate LinkedIn Checklist for Small and Medium Businesses will help you do all that, and more. The only LinkedIn tutorial specifically for small-to-midsized businesses, it walks you through every step of building a LinkedIn presence that builds your bottom line. Lauren Dugan shows how to:

 

  • Set up a Profile and Company Page that demonstrates all the value you offer
  • Make your Profile search-friendly
  • Leverage Careers and Products tabs to the fullest
  • Develop a practical content strategy to keep your page active
  • Use LinkedIn Ads to drive even more business
  • And much more

 

Every section of this eBook begins with an easy-to-use checklist bringing together every action you need to take. Just skim the checklist, read the drill-down information that follows, and then return to the checklist to implement what you’ve just read. This eBook concludes with a complete Master Checklist: print it out and use it as your step-by-step guide, as you transform LinkedIn from “opportunity” to “profit center”!

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With over 175,000,000 users, LinkedIn is the social business network: the web’s best place to leverage your entire network of partners, suppliers, employees, vendors, and competitors. By establishing a strong LinkedIn presence, you can deepen your links with your current network – and tap into their networks, too, discovering talent, partnerships, and potential vendors you’ll never find any other way.

 

The Ultimate LinkedIn Checklist for Small and Medium Businesses will help you do all that, and more. The only LinkedIn tutorial specifically for small-to-midsized businesses, it walks you through every step of building a LinkedIn presence that builds your bottom line. Lauren Dugan shows how to:

 

 

Every section of this eBook begins with an easy-to-use checklist bringing together every action you need to take. Just skim the checklist, read the drill-down information that follows, and then return to the checklist to implement what you’ve just read. This eBook concludes with a complete Master Checklist: print it out and use it as your step-by-step guide, as you transform LinkedIn from “opportunity” to “profit center”!

 

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