The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need!

Business & Finance, Human Resources & Personnel Management, Training, Management & Leadership, Management
Cover of the book The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! by Beth Goldstein, McGraw-Hill Education
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Author: Beth Goldstein ISBN: 9780071593779
Publisher: McGraw-Hill Education Publication: August 13, 2007
Imprint: McGraw-Hill Education Language: English
Author: Beth Goldstein
ISBN: 9780071593779
Publisher: McGraw-Hill Education
Publication: August 13, 2007
Imprint: McGraw-Hill Education
Language: English

Low- and no-cost tools that win customer loyalty

Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.

Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to

  • Develop targeted customer profiles using affordable market research techniques
  • Get inside the heads of customers and learn what makes them tick
  • Navigate your marketplace and turn obstacles into opportunities
  • Establish winning partnerships that support your company's growth
  • Sell your brand to the world using brochures, Web sites, direct mail, and advertising

“Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Low- and no-cost tools that win customer loyalty

Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.

Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to

“Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management

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