The Ultimatum of Pleasure

Behavioral Economics and Social Development

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Religion & Spirituality, Philosophy, Ethics & Moral Philosophy
Cover of the book The Ultimatum of Pleasure by Arsen Dallakyan, Karlen Dallakyan, Hamilton Books
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Author: Arsen Dallakyan, Karlen Dallakyan ISBN: 9780761869443
Publisher: Hamilton Books Publication: July 11, 2017
Imprint: Hamilton Books Language: English
Author: Arsen Dallakyan, Karlen Dallakyan
ISBN: 9780761869443
Publisher: Hamilton Books
Publication: July 11, 2017
Imprint: Hamilton Books
Language: English

This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge.

This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge.

This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.

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