The Unauthorized Guide to Doing Business the Richard Branson Way

10 Secrets of the World's Greatest Brand Builder

Business & Finance, Career Planning & Job Hunting, Small Business
Cover of the book The Unauthorized Guide to Doing Business the Richard Branson Way by Des Dearlove, Wiley
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Author: Des Dearlove ISBN: 9781907293245
Publisher: Wiley Publication: November 18, 2009
Imprint: Capstone Language: English
Author: Des Dearlove
ISBN: 9781907293245
Publisher: Wiley
Publication: November 18, 2009
Imprint: Capstone
Language: English

Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it?

The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career:

  1. Pick on someone bigger than you
  2. Do the hippy, hippy shake
  3. Haggle: everything's negotiable
  4. Make work fun
  5. Do right by your brand
  6. Smile for the cameras
  7. Don't lead sheep, herd cats
  8. Move faster than a speeding bullet
  9. Size does matter
  10. Never lose the common touch

Want to be the best? The secrets of phenomenal success are in your hands.

Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it?

The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career:

  1. Pick on someone bigger than you
  2. Do the hippy, hippy shake
  3. Haggle: everything's negotiable
  4. Make work fun
  5. Do right by your brand
  6. Smile for the cameras
  7. Don't lead sheep, herd cats
  8. Move faster than a speeding bullet
  9. Size does matter
  10. Never lose the common touch

Want to be the best? The secrets of phenomenal success are in your hands.

Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

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