The User is Always Right

A Practical Guide to Creating and Using Personas for the Web

Business & Finance, Marketing & Sales, Customer Service, Nonfiction, Computers, Internet, Web Development, Web Site Design
Cover of the book The User is Always Right by Steve Mulder, Ziv Yaar, Pearson Education
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Author: Steve Mulder, Ziv Yaar ISBN: 9780132798280
Publisher: Pearson Education Publication: August 21, 2006
Imprint: New Riders Language: English
Author: Steve Mulder, Ziv Yaar
ISBN: 9780132798280
Publisher: Pearson Education
Publication: August 21, 2006
Imprint: New Riders
Language: English

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

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How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

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