The Vibe

The Marketing Handbook for Every Product, Service and Industry

Business & Finance, Marketing & Sales
Cover of the book The Vibe by Gary Bertwistle, Wiley
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Author: Gary Bertwistle ISBN: 9781742468365
Publisher: Wiley Publication: September 9, 2010
Imprint: Wrightbooks Language: English
Author: Gary Bertwistle
ISBN: 9781742468365
Publisher: Wiley
Publication: September 9, 2010
Imprint: Wrightbooks
Language: English

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business.

In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers.

Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses -- The Vibe is what every brand needs!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business.

In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers.

Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses -- The Vibe is what every brand needs!

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