Think Bigger

Developing a Successful Big Data Strategy for Your Business

Business & Finance, Marketing & Sales, Consumer Behaviour, Management & Leadership, Planning & Forecasting, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book Think Bigger by Mark Van Rijmenam, AMACOM
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Author: Mark Van Rijmenam ISBN: 9780814434161
Publisher: AMACOM Publication: April 3, 2014
Imprint: AMACOM Language: English
Author: Mark Van Rijmenam
ISBN: 9780814434161
Publisher: AMACOM
Publication: April 3, 2014
Imprint: AMACOM
Language: English

Every day, an increasing amount of our movements, transactions, and choices are becoming digitized and stored up into what has become known as “big data”--revolutionizing the way we do business today. And it’s all there for your company to strategically utilize for giant profits! But where to begin?Think Bigger provides a roadmap for organizations looking to develop a profitable big data strategy. Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, this must-have resource for any business not wanting to fall far behind the competition covers the most important big data trends affecting organizations, as well as crucial types of analyses. Big data is changing the way businesses--and even governments--are operated and managed. And now, you too can revolutionize your business by learning how to properly employ the vast amount of digitalized information that is already available to you.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Every day, an increasing amount of our movements, transactions, and choices are becoming digitized and stored up into what has become known as “big data”--revolutionizing the way we do business today. And it’s all there for your company to strategically utilize for giant profits! But where to begin?Think Bigger provides a roadmap for organizations looking to develop a profitable big data strategy. Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, this must-have resource for any business not wanting to fall far behind the competition covers the most important big data trends affecting organizations, as well as crucial types of analyses. Big data is changing the way businesses--and even governments--are operated and managed. And now, you too can revolutionize your business by learning how to properly employ the vast amount of digitalized information that is already available to you.

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