This Business of Global Music Marketing

Global Strategies for Maximizing Your Music's Popularity and Profits

Business & Finance, Marketing & Sales, International, Nonfiction, Entertainment, Music, Business & Technical, Business Aspects
Cover of the book This Business of Global Music Marketing by Tad Lathrop, Potter/Ten Speed/Harmony/Rodale
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Author: Tad Lathrop ISBN: 9780307830128
Publisher: Potter/Ten Speed/Harmony/Rodale Publication: April 3, 2013
Imprint: Billboard Books Language: English
Author: Tad Lathrop
ISBN: 9780307830128
Publisher: Potter/Ten Speed/Harmony/Rodale
Publication: April 3, 2013
Imprint: Billboard Books
Language: English

Think BIG—capture the global music market.

Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Think BIG—capture the global music market.

Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.

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