This Is Marketing

You Can't Be Seen Until You Learn to See

Business & Finance, Marketing & Sales, Consumer Behaviour, Human Resources & Personnel Management, Skills
Cover of the book This Is Marketing by Seth Godin, Penguin Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Seth Godin ISBN: 9780525540847
Publisher: Penguin Publishing Group Publication: November 13, 2018
Imprint: Portfolio Language: English
Author: Seth Godin
ISBN: 9780525540847
Publisher: Penguin Publishing Group
Publication: November 13, 2018
Imprint: Portfolio
Language: English

**#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising. **

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. 

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.  
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

**#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising. **

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. 

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.  
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

More books from Penguin Publishing Group

Cover of the book The Deep End of the Ocean by Seth Godin
Cover of the book Midnight by Seth Godin
Cover of the book The Dark Land by Seth Godin
Cover of the book Aromatherapy by Seth Godin
Cover of the book Hearse and Buggy by Seth Godin
Cover of the book Aunt Dimity and the Village Witch by Seth Godin
Cover of the book Flashback by Seth Godin
Cover of the book Sergeant's Christmas Siege by Seth Godin
Cover of the book A Mind For Numbers by Seth Godin
Cover of the book Murder and Marinara by Seth Godin
Cover of the book The Infernos of Dante and Dan Brown by Seth Godin
Cover of the book Buddhism without Beliefs by Seth Godin
Cover of the book Grave Sight by Seth Godin
Cover of the book Lone Star 85 by Seth Godin
Cover of the book Undead and Undermined by Seth Godin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy