This Is Service Design Doing

Applying Service Design Thinking in the Real World

Business & Finance, Marketing & Sales, Consumer Behaviour, Management & Leadership, Decision Making & Problem Solving, Business Reference, Business Communication
Cover of the book This Is Service Design Doing by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider, O'Reilly Media
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Author: Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ISBN: 9781491927137
Publisher: O'Reilly Media Publication: January 2, 2018
Imprint: O'Reilly Media Language: English
Author: Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider
ISBN: 9781491927137
Publisher: O'Reilly Media
Publication: January 2, 2018
Imprint: O'Reilly Media
Language: English

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.

Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You’ll be able to focus on your customers and iteratively improve their experience.

Move from theory to practice and build sustainable business success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.

Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You’ll be able to focus on your customers and iteratively improve their experience.

Move from theory to practice and build sustainable business success.

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