Author: | Stephen Brown, John F. Sherry Jr | ISBN: | 9781317453581 |
Publisher: | Taylor and Francis | Publication: | December 18, 2014 |
Imprint: | Routledge | Language: | English |
Author: | Stephen Brown, John F. Sherry Jr |
ISBN: | 9781317453581 |
Publisher: | Taylor and Francis |
Publication: | December 18, 2014 |
Imprint: | Routledge |
Language: | English |
A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.
A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.