TiVo Competition: German Market Analyses

Business & Finance, Marketing & Sales
Cover of the book TiVo Competition: German Market Analyses by Kadir Yilmaz, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kadir Yilmaz ISBN: 9783640439836
Publisher: GRIN Publishing Publication: October 6, 2009
Imprint: GRIN Publishing Language: English
Author: Kadir Yilmaz
ISBN: 9783640439836
Publisher: GRIN Publishing
Publication: October 6, 2009
Imprint: GRIN Publishing
Language: English

Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Berlin (FOM), course: Master of Business Administration, language: English, abstract: Compared to the United States, where TiVo is a successful pioneer in, and even a leading provider of multimedia home entertainment , the German home entertainment market shows a stuttering image in this field. This Sector in German households is still dominated by game consoles, on the other hand there is a lot happening in the cell-phone sector. In the last 35 years, crucial changes in consuming media content occurred in Germany. While yesterday it was mostly television and radio transmission, today nearly three quartesr of the community, especially young people are using computers (89% of households) and game consoles. A huge amount of technical devices are existing nowadays with wide variety of applications, growing ever more. The internet, DVD players, MP-3 players, multimedia-cell phones are component parts of current living environment. As mentioned before, there are several branches of industry dealing with the interactive entertainment opportunities and are trying to establish a high performance level to strengthen their market position compared to their competitors in a dynamic, competitive environment. When TiVo wants to launch new products to find its way into the interactive television industry, adapting, and modifying known features for a new community with different likes and dislikes requiring a high level of market research to shape the needed marketing strategy. Therefore addressing the challenges of monitoring, and understanding consumer response in new generation entertainment should be the driving force instead of aimlessly adapting used features step by step.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Berlin (FOM), course: Master of Business Administration, language: English, abstract: Compared to the United States, where TiVo is a successful pioneer in, and even a leading provider of multimedia home entertainment , the German home entertainment market shows a stuttering image in this field. This Sector in German households is still dominated by game consoles, on the other hand there is a lot happening in the cell-phone sector. In the last 35 years, crucial changes in consuming media content occurred in Germany. While yesterday it was mostly television and radio transmission, today nearly three quartesr of the community, especially young people are using computers (89% of households) and game consoles. A huge amount of technical devices are existing nowadays with wide variety of applications, growing ever more. The internet, DVD players, MP-3 players, multimedia-cell phones are component parts of current living environment. As mentioned before, there are several branches of industry dealing with the interactive entertainment opportunities and are trying to establish a high performance level to strengthen their market position compared to their competitors in a dynamic, competitive environment. When TiVo wants to launch new products to find its way into the interactive television industry, adapting, and modifying known features for a new community with different likes and dislikes requiring a high level of market research to shape the needed marketing strategy. Therefore addressing the challenges of monitoring, and understanding consumer response in new generation entertainment should be the driving force instead of aimlessly adapting used features step by step.

More books from GRIN Publishing

Cover of the book Hot Hand Fallacy and the impact of perceived streakiness on human behaviour by Kadir Yilmaz
Cover of the book The United States' involvement in the Bosnian war by Kadir Yilmaz
Cover of the book European Identity and EMU by Kadir Yilmaz
Cover of the book International Financial Reporting Standard for Small and Medium-sized Entities by Kadir Yilmaz
Cover of the book Jane Austen: A Political Author of her Time? by Kadir Yilmaz
Cover of the book Die Reflexion des Jahres 1989 in ausgewählten Festreden deutscher Bundespräsidenten aus geschichtsdidaktischer Perspektive by Kadir Yilmaz
Cover of the book Governmental and Legal Environment by Kadir Yilmaz
Cover of the book Comparative Forms in British and American English by Kadir Yilmaz
Cover of the book Globalisation and media in the Arab world by Kadir Yilmaz
Cover of the book Young ladies of their time: Emma Woodhouse vs. Cher Horowitz by Kadir Yilmaz
Cover of the book Australia's Gulf War Commitment 1990-91 by Kadir Yilmaz
Cover of the book Managing Change - The TQM Challenge by Kadir Yilmaz
Cover of the book The Role of Sexuality in the British Vampire Films by Hammer by Kadir Yilmaz
Cover of the book From Martha to Laura: The role of the first lady in US politics by Kadir Yilmaz
Cover of the book Flora Finching: the Only Free Woman in 'Little Dorrit' by Charles Dickens by Kadir Yilmaz
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy