Today's Public Relations
An Introduction
Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
| Author: | Robert L. Heath, Timothy Coombs | ISBN: | 9781506320366 |
| Publisher: | SAGE Publications | Publication: | October 19, 2005 |
| Imprint: | SAGE Publications, Inc | Language: | English |
| Author: | Robert L. Heath, Timothy Coombs |
| ISBN: | 9781506320366 |
| Publisher: | SAGE Publications |
| Publication: | October 19, 2005 |
| Imprint: | SAGE Publications, Inc |
| Language: | English |
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.
