Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Business & Finance, Marketing & Sales, Sales & Selling, Human Resources & Personnel Management
Cover of the book Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You by John Hall, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John Hall ISBN: 9781260011937
Publisher: McGraw-Hill Education Publication: April 28, 2017
Imprint: McGraw-Hill Education Language: English
Author: John Hall
ISBN: 9781260011937
Publisher: McGraw-Hill Education
Publication: April 28, 2017
Imprint: McGraw-Hill Education
Language: English

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing

What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.

It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:

• how consumer needs and expectations have changed and what this shift means for you
• how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you
• proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust

Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth.

Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing

What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.

It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:

• how consumer needs and expectations have changed and what this shift means for you
• how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you
• proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust

Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth.

Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

More books from McGraw-Hill Education

Cover of the book The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are by John Hall
Cover of the book Oracle Fusion Applications Development and Extensibility Handbook by John Hall
Cover of the book How to Design a Life Worth Smiling About: Developing Success in Business and in Life by John Hall
Cover of the book Lean Maintenance Repair and Overhaul by John Hall
Cover of the book Conflict And Health by John Hall
Cover of the book Oracle Database Ajax & PHP Web Application Development by John Hall
Cover of the book Global Supply Chain Management: Leveraging Processes, Measurements, and Tools for Strategic Corporate Advantage by John Hall
Cover of the book How Women Lead: The 8 Essential Strategies Successful Women Know by John Hall
Cover of the book Oracle Solaris 11.2 System Administration Handbook (Oracle Press) by John Hall
Cover of the book Reconceptualizing Leadership In The Early Years by John Hall
Cover of the book Design for Six Sigma Statistics, Chapter 3 - Describing Random Behavior by John Hall
Cover of the book Management of the Difficult and Failed Airway, Third Edition by John Hall
Cover of the book Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word (ENHANCED) by John Hall
Cover of the book The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World's Top Strategic Consulting Firm by John Hall
Cover of the book Perfecting Your English Pronunciation by John Hall
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy