Author: | Gini Graham Scott | ISBN: | 9781452385242 |
Publisher: | Gini Graham Scott | Publication: | November 10, 2009 |
Imprint: | Smashwords Edition | Language: | English |
Author: | Gini Graham Scott |
ISBN: | 9781452385242 |
Publisher: | Gini Graham Scott |
Publication: | November 10, 2009 |
Imprint: | Smashwords Edition |
Language: | English |
This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling follow-up, timing and keeping track of your PR, using e-books, networking at events, using the social media, and assessing your campaign.
This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling follow-up, timing and keeping track of your PR, using e-books, networking at events, using the social media, and assessing your campaign.