Tourism marketing

Concept for event-tourism in Edinburgh

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Tourism marketing by Solveig Matz, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Solveig Matz ISBN: 9783640102617
Publisher: GRIN Publishing Publication: July 15, 2008
Imprint: GRIN Publishing Language: English
Author: Solveig Matz
ISBN: 9783640102617
Publisher: GRIN Publishing
Publication: July 15, 2008
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2007 in the subject Tourism, grade: 2,3, University of Abertay Dundee (University of Abertay, Dundee), 25 entries in the bibliography, language: English, abstract: Executive Summary Introductorily, tourism markteing and its special impacts and requirements are defined. An overview on idea of the concept introduces the main body of this essay. Then, the local trends, the visitors pattern of demand and the existing/potential market are investigated. On this basis the idea is veryfied by a strategic positioning within the local competition. A final analysis of the concepts strengths and opportunities, weakness and threats closes the diagnostical part of this essay. Rusulting from this diagnosis the prognosis is developed. This prognostical part breaks down the further illustrated strategy to concrete objectives and measures. A critical view on the succes of the developed concept takes up the in the introduction mentioned special requirements for tourism marketing and its complexity. Introduction The aim of this essay is to marketing a tourist attraction in Edinburgh. The popularity and the beauty of Edinburgh very much helps to develop a benefiting marketing strategy. But beside that, what do one have to take into account developing tourism marketing? On one side we find similarities between 'common product marketing' and tourism marketing. Both need to put the customer/visitor at the heart of the corporation and provide a customized service (Kotler, P.; Bowen, J. T.; Markens, J. C., 2005, p.:10). On the other side, the highly visibly difference between them is the nature of the product. While the normal product is tangible, the city which should be promoted is much more complex. The flair of a city consists of much more then its tangible things like its attractions, buildings, gastronomity etc. Furthermore its intangible things as such as its people, atmosphere, its culture, service and hospitality (Kolb, B. M., 2006, p.: 10) make the difference. Therefore city marketing should develop a sensitivity for all its tangible and intangible things, in order to promote a beneficial and unique image which attracts its potential visitors. Especially If one want to develop a suitable, successful attaction in this city one has to be especially aware of the (promoted) image of the city with all its tangible and intangible things. Furthermore, it also enables one to utilize and combine the citys positive salient factors for promoting the city in general and the attraction especially.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2007 in the subject Tourism, grade: 2,3, University of Abertay Dundee (University of Abertay, Dundee), 25 entries in the bibliography, language: English, abstract: Executive Summary Introductorily, tourism markteing and its special impacts and requirements are defined. An overview on idea of the concept introduces the main body of this essay. Then, the local trends, the visitors pattern of demand and the existing/potential market are investigated. On this basis the idea is veryfied by a strategic positioning within the local competition. A final analysis of the concepts strengths and opportunities, weakness and threats closes the diagnostical part of this essay. Rusulting from this diagnosis the prognosis is developed. This prognostical part breaks down the further illustrated strategy to concrete objectives and measures. A critical view on the succes of the developed concept takes up the in the introduction mentioned special requirements for tourism marketing and its complexity. Introduction The aim of this essay is to marketing a tourist attraction in Edinburgh. The popularity and the beauty of Edinburgh very much helps to develop a benefiting marketing strategy. But beside that, what do one have to take into account developing tourism marketing? On one side we find similarities between 'common product marketing' and tourism marketing. Both need to put the customer/visitor at the heart of the corporation and provide a customized service (Kotler, P.; Bowen, J. T.; Markens, J. C., 2005, p.:10). On the other side, the highly visibly difference between them is the nature of the product. While the normal product is tangible, the city which should be promoted is much more complex. The flair of a city consists of much more then its tangible things like its attractions, buildings, gastronomity etc. Furthermore its intangible things as such as its people, atmosphere, its culture, service and hospitality (Kolb, B. M., 2006, p.: 10) make the difference. Therefore city marketing should develop a sensitivity for all its tangible and intangible things, in order to promote a beneficial and unique image which attracts its potential visitors. Especially If one want to develop a suitable, successful attaction in this city one has to be especially aware of the (promoted) image of the city with all its tangible and intangible things. Furthermore, it also enables one to utilize and combine the citys positive salient factors for promoting the city in general and the attraction especially.

More books from GRIN Publishing

Cover of the book Give My Head Peace: Analysis of a political sitcom in Northern Ireland by Solveig Matz
Cover of the book Das Verständnis der Liebe in den Johannesbriefen by Solveig Matz
Cover of the book Capital Account Liberalization by Solveig Matz
Cover of the book A Brief Report on Data Breaches in U.S. Healthcare. What, Why, and How? by Solveig Matz
Cover of the book An Integral Analysis of Martin Scorsese´s 'Taxi Driver' by Solveig Matz
Cover of the book Russia 1917 - on the failure of the Liberal Regime by Solveig Matz
Cover of the book Why should a country join a customs union? by Solveig Matz
Cover of the book 'The Cement Garden' (Ian McEwan) - Regression: The 'lawless interregnum' by Solveig Matz
Cover of the book Zamiatin's novel 'We' is a novel of ideas. It fails to move us on a human level. Discuss by Solveig Matz
Cover of the book Towards a web coverage service for efficient multidimensional information retrieval by Solveig Matz
Cover of the book Analyse the ways in which both Political and Legal Factors Affect an Organisation Looking to Enter in a New Market by Solveig Matz
Cover of the book An Analysis of Adequate OECD Transfer Pricing Methods for Intangible Property by Solveig Matz
Cover of the book Fashioning Gender in Texts from Joseph Addison's Spectator by Solveig Matz
Cover of the book The Just Cause: How the American Public supports War by Solveig Matz
Cover of the book Ausgewählte biblische Themen aus religionsgeschichtlicher Sicht by Solveig Matz
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy