Tourism Marketing for Developing Countries

Battling Stereotypes and Crises in Asia, Africa and the Middle East

Business & Finance, Economics, International Economics, Management & Leadership, Management
Cover of the book Tourism Marketing for Developing Countries by Eli Avraham, Eran Ketter, Palgrave Macmillan UK
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Author: Eli Avraham, Eran Ketter ISBN: 9781137342157
Publisher: Palgrave Macmillan UK Publication: February 25, 2016
Imprint: Palgrave Macmillan Language: English
Author: Eli Avraham, Eran Ketter
ISBN: 9781137342157
Publisher: Palgrave Macmillan UK
Publication: February 25, 2016
Imprint: Palgrave Macmillan
Language: English

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

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Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

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