Tourism Supply Chain Management

Business & Finance, Management & Leadership, Operations Research, Industries & Professions, Hospitality, Tourism & Travel, Nonfiction, Travel
Cover of the book Tourism Supply Chain Management by Haiyan Song, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Haiyan Song ISBN: 9781136640315
Publisher: Taylor and Francis Publication: March 12, 2012
Imprint: Routledge Language: English
Author: Haiyan Song
ISBN: 9781136640315
Publisher: Taylor and Francis
Publication: March 12, 2012
Imprint: Routledge
Language: English

Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the interrelated tourism business operations will enable tourism firms to better meet customer needs and accomplish business goals thus maintaining competitive advantage over their equally efficient rivals.

This significant and timely volume is the first to apply supply chain management theories and practices in the context of tourism. By doing so the book offers insight into the relationships between tourism enterprises, how coordination across organizations can be effectively achieved and how business performance can be improved. It provides comprehensive and systematic coverage of modern supply chain management concepts and methodologies applied to the tourism and hospitality industries. The text covers key issues and principles including: marketing and product development, demand forecasting, supplier selection and management, distribution channels, capacity management, customer relationship management, tourism supply chain competition and coordination, and e-tourism.

The book combines essential theory and comparative international examples based on primary research to show challenges and opportunities of effective tourism supply chain management. This text is essential for final year undergraduate and postgraduate students studying Tourism Management, Tourism Planning and Tourism Economics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the interrelated tourism business operations will enable tourism firms to better meet customer needs and accomplish business goals thus maintaining competitive advantage over their equally efficient rivals.

This significant and timely volume is the first to apply supply chain management theories and practices in the context of tourism. By doing so the book offers insight into the relationships between tourism enterprises, how coordination across organizations can be effectively achieved and how business performance can be improved. It provides comprehensive and systematic coverage of modern supply chain management concepts and methodologies applied to the tourism and hospitality industries. The text covers key issues and principles including: marketing and product development, demand forecasting, supplier selection and management, distribution channels, capacity management, customer relationship management, tourism supply chain competition and coordination, and e-tourism.

The book combines essential theory and comparative international examples based on primary research to show challenges and opportunities of effective tourism supply chain management. This text is essential for final year undergraduate and postgraduate students studying Tourism Management, Tourism Planning and Tourism Economics.

More books from Taylor and Francis

Cover of the book The Soviet Conduct of Tactical Maneuver by Haiyan Song
Cover of the book Kyrgyzstan by Haiyan Song
Cover of the book Macau by Haiyan Song
Cover of the book Teaching and Learning Geography by Haiyan Song
Cover of the book Fear and Anxiety by Haiyan Song
Cover of the book The Symbolic Jesus by Haiyan Song
Cover of the book Pastoral Care for Post-Traumatic Stress Disorder by Haiyan Song
Cover of the book Environmental Quality in a Growing Economy by Haiyan Song
Cover of the book Conflicted Identities and Multiple Masculinities by Haiyan Song
Cover of the book Medieval Flanders by Haiyan Song
Cover of the book Fragile Migration Rights by Haiyan Song
Cover of the book Essays on the Pleasures of Death by Haiyan Song
Cover of the book Islam and Other Religions by Haiyan Song
Cover of the book On the Internet by Haiyan Song
Cover of the book A Cultural History of Medical Vitalism in Enlightenment Montpellier by Haiyan Song
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy