Toyota’s Global Marketing Strategy

Innovation through Breakthrough Thinking and Kaizen

Business & Finance, Industries & Professions, Quality Control, Marketing & Sales, Sales & Selling
Cover of the book Toyota’s Global Marketing Strategy by Shozo Hibino, Koichiro Noguchi, Gerhard Plenert, Taylor and Francis
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Author: Shozo Hibino, Koichiro Noguchi, Gerhard Plenert ISBN: 9781351671545
Publisher: Taylor and Francis Publication: August 16, 2017
Imprint: Productivity Press Language: English
Author: Shozo Hibino, Koichiro Noguchi, Gerhard Plenert
ISBN: 9781351671545
Publisher: Taylor and Francis
Publication: August 16, 2017
Imprint: Productivity Press
Language: English

There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence and guide Toyota’s marketing function.

Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking.

Written by Toyota’s former executive managing director and founder of Breakthrough Thinking, Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen:

  • Explores Toyota’s "Breakthrough Thinking"
  • Examines how Toyota conducts information gathering.
  • Illustrates how Toyota builds and maintains its unique business culture
  • Shows how Toyota "goes to the customer" and comprehensively studies how customers use their products
  • Reveals Toyota’s cars have become some of the biggest selling models in the USA

The authors of this book explore Toyota thinking habits as well as Toyota’s global marketing strategy, which, since the 1980sa, has been expanding exponentially. The reader will understand the importance of thinking habits in the workplace and will know how to apply them using Toyota as the prime case study.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence and guide Toyota’s marketing function.

Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking.

Written by Toyota’s former executive managing director and founder of Breakthrough Thinking, Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen:

The authors of this book explore Toyota thinking habits as well as Toyota’s global marketing strategy, which, since the 1980sa, has been expanding exponentially. The reader will understand the importance of thinking habits in the workplace and will know how to apply them using Toyota as the prime case study.

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