Trade Show in a Day

Get It Done Right, Get It Done Fast!

Business & Finance, Marketing & Sales
Cover of the book Trade Show in a Day by The Planning Shop, Betsy Bozdech, Rhonda Abrams, Planning Shop
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Author: The Planning Shop, Betsy Bozdech, Rhonda Abrams ISBN: 9781933895666
Publisher: Planning Shop Publication: August 1, 2017
Imprint: Planning Shop Language: English
Author: The Planning Shop, Betsy Bozdech, Rhonda Abrams
ISBN: 9781933895666
Publisher: Planning Shop
Publication: August 1, 2017
Imprint: Planning Shop
Language: English

The person in charge of the company's booth at a trade show has to manage many details from picking the booth, getting everything set up and attracting potential customers. This handy guide shows readers how to manage logistics and get the most out of their trade show dollars. A step-by-step timeline covers selecting and designing a winning booth, saving money on trade show services, developing promotions that drive attendees to the booth, detailed logistics planning including preparing budgets, and sample scripts for talking to people who visit the booth.

From the Publisher

The person in charge of the company's booth at a trade show has to manage many details from picking the booth, getting everything set up and attracting potential customers. This handy guide shows readers how to manage logistics and get the most out of their trade show dollars. A step-by-step timeline covers selecting and designing a winning booth, saving money on trade show services, developing promotions that drive attendees to the booth, detailed logistics planning including preparing budgets, and sample scripts for talking to people who visit the booth.

From the Publisher

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